Now, look at the chart of the long China ETF, FXI, just prior to its demise in Nov 2007:
I didn't short China then, though I did a bit later, soon enough to take some advantage of the fall.
My point is this:
Every once in a while, there are some obvious bubble/story stocks out there that are easy shorts and GMCR is one of them.
http://money.cnn.com/2009/06/03/pf/green_mountain_coffee_stock.fortune/index.htm
There was an article in the WSJ:
http://online.wsj.com/article/SB10001424052748703376504575491253935081606.html
They bought another coffee company to sell off its assets and use the proceeds from those assets to pay off their own debts. Would a truly healthy company need to do such a thing? In addition, could they do it if their stock was not trading at a totally unrealistic price based on valuation?
It reminds me of the Qwest acquisition of US West at the height of the tech bubble.
The acquirer, who knows its earnings are unsustainable, has an astronomical P/E (GMCR trades at 54.8 times earnings), and has too much debt, buys a profitable, boring, low P/E company and saddles it with debt only to sell its assets to service that debt at a later date. This is parasitic behavior, and perhaps it is the only way GMCR will survive.
Now, I am not saying they sell a bad product. On the contrary. I am just saying their stock and, hence their company is extremely overvalued. I also see their product being a victim of the deflationary recession we are in. I mean, who is going to buy these overpriced machines that only make one cup of coffee at a time? From what I can tell they retail from between $100 and $200. I can get a pretty good coffee maker that makes 12 cups at Target for $36. Oh, I know, they are stylish. They look cool and expensive, like something you don't really need, but want. Not a good place to be as the consumer pulls back.
In my humble opinion, if sales don't fall at GMCR due to the recession, it should be trading at about $9 a share. I am looking to buy put options today.
When the market corrects, it will.
*As always, trade at your own risk. Shorting stocks can result in large losses if you don't know what you are doing, and sometimes does even if you do.
